A World Health Organisation survey found that nearly 40 per cent of women polled in nations including China, Malaysia, the Philippines and South Korea said they regularly used whitening products. Photo: Shutterstock
Asia’s addiction to whiter skin runs deep – but the backlash has begun
- The multibillion-dollar skin-whitening market in China, Malaysia, the Philippines and South Korea is rooted in unrealistic beauty ideals
- However, a push to embrace darker skin and more Asian-seeming features over Eurocentric beauty standards is picking up in the region
A World Health Organisation survey found that nearly 40 per cent of women polled in nations including China, Malaysia, the Philippines and South Korea said they regularly used whitening products. Photo: Shutterstock
