The Gen Z influencer using TikTok to teach financial literacy

  • TAP Intuit, started by 20-year-old Taylor Price, helps explain saving, investing and other aspects of personal finance
  • Her YouTube videos teach everything you need to know about side hustles and making money from doing what you love
Business Insider |

Latest Articles

Things to know about the Nobel Prizes ahead of 2023 awards

Hong Kong environmental group slams revellers for leaving tree covered in plastic glowsticks

Hong Kong could see severe typhoon later in week, as tropical storm Koinu approaches

Nutritional value of different meats and healthiest ways to cook it

Personal finance influencer, Taylor Price, started her website, TAP Intuit, in 2019 to make financial advice accessible to Gen Z.

Despite early health setbacks, Taylor Price went from being a lost university student to a multi-six-figure influencer in personal finance. In 2019, she founded TAP Intuit, a website focused on financial literacy for Gen Z.

Now, at the age of 20, Price earns about US$33,000 a month.

Medical issues didn’t deter her

Before Taylor Price began ninth grade (Year 10), she underwent major spinal fusion surgery, which led to further medical complications. Her ability to live the life of a normal secondary school student changed in a few months.

“That summer, I had to relearn to walk. My first day, my brother had to carry my bag for me. I had to ask people to carry my books for me. I had a special desk that I was sitting in. I wasn’t allowed to attend PE,” Price said.

At a young age, she realised that life was extremely valuable and decided that she would put forth her fullest efforts to achieve her goals. Her own medical challenges made her want to become a neurosurgeon, but in a university biology class she realised her health condition would hinder her. She left university, but because she had been so focused on being a neurosurgeon, she told her mum she didn’t know what to do.

Price recalled what her mum said, “‘Hey, you know, things change, but you can go into finance.’ I said, why not? I have nothing to do at this point; everything that I thought I was going to do vanished in a day.”

What to do when you’re stressed about the future

She followed her mother’s advice and pursued a bachelor’s degree with a focus on finance and management. Although she was learning everything about a company’s finances, she realised she still knew nothing about her own. That’s when she embarked on a journey to learn about personal finance.

Helping Gen Z learn personal finance

In 2018, Price started writing a blog on all the things she was learning about personal finance from books, other blogs, and YouTube videos.

“There’s a lot of financial jargon that young people are not interested in or just can’t understand,” Price said. She approaches her articles and videos with the intent to explain financial concepts simply, using memes and Gen-Z slang.

Her side hustle eventually evolved into her current company, TAP Intuit, a financial literacy business that teaches Gen Z how to manage their money through the website and an app that provides workshops, community chats, daily lessons, and market insights.

She spent as little money as possible to get started, working her way up to a fully functioning website.

It now brings in about US$19,000 a month, according to financial records for the first quarter of 2021.

Spreading knowledge on social media

Price uses her social media platforms to share explainer videos that talk about financial concepts and even entertaining topics, like good summer side hustles and weirdest celebrity purchases. She now has 1 million followers on her TikTok account.

As her follower base grew, she was able to leverage sponsorships and partnerships with other companies. She also consults for brands on values that are important to Gen Z.

She does all of this through her personal brand, Taylor Price LLC, which now generates about US$13,000 a month, according to financial documents from the first quarter of 2021, with another US$200,000 in contracts secured for the remainder of the year.

It all began in a bookstore

Even though Price already generates a healthy amount of income, she still chooses to take on extra jobs using Fiverr, a website that allows users to hire freelance writers on demand. Price generates about US$1,000 a month writing content, blogs, and sales copy.

The catch is that she doesn’t actually spend that money. Instead, she keeps it as credit in her Fiverr account to hire others who have skills she doesn’t, such as app developers and digital designers. This helps keep her operating costs very low.

Price chose to move back in with her mom so that she could keep her expenses minimal. This allows her to allocate a majority of her income to her investment accounts. She also invests in index funds and exchange-traded funds (ETFs).

Investing for beginners: What are stocks and bonds?

In recounting how her finance journey began in a bookstore, Price said, “I spent a lot of time in the self-help and healing section.”

From a book called Ikigai by Francesc Miralles and Hector Garcia, she learned about four pillars of a fulfilling life: Do what you’re actually good at; do what you can get paid for; do what the community actually needs today; and do what you actually love.

“I have implemented this into my own life, and I have never been as happy and fulfilled. I help people in their financial well-being, and I get compensated for what I love.”

Sign up for the YP Teachers Newsletter
Get updates for teachers sent directly to your inbox
By registering, you agree to our T&C and Privacy Policy