K-pop girl group Blackpink see 40m YouTube subscribers, break Guinness World Record

  • The milestone sees them one place behind Ariana Grande and one ahead of Taylor Swift on the most-subscribed music channels list
  • Their new song, How You Like That, beat BTS’ Boy With Luv to most viewed video and two other records
Agencies |

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Blackpink are going from strength to strength.

K-pop queens Blackpink have hit a mega milestone this week: 40 million subscribers on YouTube! This puts them in sixth place on the list of the most-subscribed music channels, behind Ariana Grande, who has 42 million subscribers, but ahead of pop queen Taylor Swift, with 38.4 million.

The group are the first non-English speaking musical act to achieve these numbers, and only the second female act.

The news comes after the record-breaking release of the band’s comeback single, How You Like That, was watched 86.3 million times on the first day of release.

That track set three Guinness World Records: most viewed YouTube video in 24 hours; most viewed music video on Youtube in 24 hours; and most viewed Youtube music video in 24 hours by a K-pop group.

These achievements surpass previous record-holders BTS, whose song with Halsey, Boy With Luv, achieved all three records last year.

How You Like That debuted at No. 33 on the US Billboard Hot 100 chart – the same spot secured with their Lady Gaga collab, Sour Candy, in June.

The song is a pre-release from the band’s first full-length album, which is slated to be out in September.