- The K-pop stars released a video in the lead-up to the 2021 UN Climate Summit, COP26
- The #ClimateActionInYourArea hashtag plays on the title of one of their most popular songs, ‘In Your Area’
K-pop stars Blackpink recently got people talking after releasing a series of mysterious videos. These eventually led to the revelation that the band would be releasing their first ever global livestreamed concert. The quartet released another video today that has nothing to do with The Show, but rather climate action.
The YG Entertainment girl group’s message this time is “Climate Action in Your Area”, inspired by their song of (nearly) the same name. In the video, the girls call on Blinks to support the upcoming UN Climate Change Conference UK 2021, also known as COP26, which will be held in Glasgow, Scotland, on November 1-12 next year.
Dressed in neutral cream and white outfits, a far cry from their usual high-impact wardrobes, the foursome delivered an important message.
“We’re not experts, and we’re not fully aware of all the issues. But we do care about our planet, and we want to learn more,” said Rosé.
Jisoo explains in Korean that part of the reason we’ve been seeing more extreme weather is that the Earth is losing its natural habitats – and it’s losing them fast.
“I was born in 1997. At that time, 46 per cent of the Earth was made up of natural habitats. But now, only 35 per cent remains and more are disappearing every day,” said Lisa in English.
“This is a global challenge. Each and everyone of us could make a difference, and we need to act now,” said Jennie.
Blackpink recently won Best Female Group at the 2020 MAMA Awards, South Korea’s equivalent of the Grammys. They also took home the prize for Dance Performance – Female Group for their massive hit How You Like That.
Their live-streamed Youtube concert will take place on December 27 at 1pm HKT.