Study Buddy (Explorer): Hong Kong photographer on why taking pictures is only ‘half of the job’

Content provided by British Council

[1] When Hongkonger Leung Yat-ting was a young girl, she spent hours setting up shoots with her beloved doll, Blythe, snapping photos with a digital camera her family had given her. “I’d dress up the doll and put together a small shooting set,” says Leung. “So I suppose that was my first exposure to fashion photography.”

[2] Now aged 30, Leung – who works under the name Leungmo – has her creative fingerprints all over the city, with some of her best work gracing the pages of fashion magazines Vogue HK, Grazia and Elle Men. Her vast range of styles is best seen on her studio’s Instagram account (@tooboredstudio) and her personal account, @Leungmo.

[3] The body of work is clear proof of why she is one of the city’s most in-demand photographers. Big names in the music business – Eason Chan Yik-shun, Terence Lam Ka-him, Kenny Kwan Chi-bun, Mirror, Joyce Cheng Yan-yee – have worked with Leung on album covers and concert posters, while brands including Canon, Nikon, Puma and Adidas have also put their trust in her creative hands.