Dragon-themed Tissot draws a crowd at opening of brand's flagship store

PUBLISHED : Friday, 15 June, 2012, 12:00am
UPDATED : Friday, 15 June, 2012, 12:00am


Guests arriving for the opening of Swiss watchmaker Tissot's new flagship store in Tsim Sha Tsui on Wednesday had to wait outside amid the flowers sent by well-wishers, so packed was the shop with reporters and cameramen.

Canto-pop singers Chau Pak-ho and Elanne Kong Yeuk-lam, and South Korean model Choi Ho-jin were invited to the shop, in Carnarvon Road, to model the latest watches from the T-Touch collection. Boutique owner Hilary Tsui Ho-ying unveiled the T-Touch Expert 2012 Dragon Limited Edition and shared mix-and-match tips.

The sporty black watch, adorned with a bright-red dragon - which Tsui paired with a red body-hugging one-piece - was designed by German artist Andy Maluche, who said he was the right man for the job.

'I'm a dragon myself and I have always been fascinated by them. It features a nice dragon, which fits well with the [overall design of the watch]. It's East meets West,' he said.

Maluche and Tsui performed an eye-dotting ceremony on a dragon he drew on the store's window to symbolise the launch of the watch, before joining the ribbon-cutting ceremony. After that, the guests were given a bit of space.