Attention timepiece enthusiasts: if Swiss watches are your thing and you have always dreamed of travelling the Silk Road, start digging in your dustiest drawers for the oldest West End watch you own.
The West End Watch Company, which has been ticking for more than 120 years, is calling on collectors in Hong Kong, the mainland, Taiwan, Singapore, Malaysia, Thailand and Australia to bring forth their oldest and best preserved West End watch.
Each entry will be judged on the year of manufacture - the older the better - its condition and which collection it is from. Submitted watches should be working, intact and include as many original parts and accessories as possible, including the box and guarantee card.
Three winners in each location will receive - surprise, surprise - a timepiece from the brand, and one will be sent on a trip designed as a nod to the company's Silk Road collection and long-standing presence in Asia.
If you're itching to see the caves of Dunhuang, ride camels across the desert or walk along sections of the Great Wall, before heading home with a suitcase full of mini terracotta warrior replicas from Xian and raisins from Xinjiang, then joining the 'Finding the Oldest West End Watches' contest could result in the chance of a lifetime.
To take part, participants must fill out an application form and upload photos of their watch - including images of the face, serial number, box and the guarantee card - to the West End website (www.westendwatchco.ch). The deadline for applications is August 31 and winners will be announced on the website on September 17.