It's not exactly Minority Report but you can catch a glimpse of what the future holds for billboard broadcasting and advertising in Hong Kong at the Polytechnic University (PolyU) this afternoon.
Organised by Citybroadcast, an independent and free Web-based television platform, 'M Bomb' is an audio-visual exhibition and multi-media show that looks at the commercial and artistic potential of outdoor displays.
The exhibition features a series of advertising billboards that interact and 'speak to' potential customers. While this futuristic vision may seem realistic, it is pure science fiction - for now.
Foster Fung, the producer of the three-hour event, believes billboard broadcasting will take off in a big way in the near future as a result of urban development. 'M Bomb' aims to give people a taste of what is to come.
'Our ultimate goal is to create an interactive experience beyond technology where everyone becomes a participant and to make audio-visual media more interesting,' he says.
So forget about those big TV screens that you see in Central, Causeway Bay and Tsim Sha Tsui. According to Fung, these open air displays have been hugely misused. He believes his company can resolve this 'problem'.