Product: Convoy Financial Services
Title: Independent is the Edge
Ad agency: Turn
First impression: here we have a financial consultancy personified as a philandering playboy - with a wooden head.
Storyboard: the 30-second spot opens with what appears to be an Italian street scene, with school children and then a couple of shoppers running in slow motion. In the next shot is a close up of a Euro1 coin. Then we meet Ah Ching, who flips the coin into a wishing well then, in the next scene, has his arm around a young woman, whose head is, er, a euro coin.
But Ah Ching's relationship with Ms Coin doesn't last long as he quickly spots another woman, who has a gold bar for a head. The next scene shows them sharing a bathtub together, sipping champagne. That relationship is also short-lived as Ah Ching is soon having fun wetting Ms Property's T-shirt, relaxing on the grass next to Ms Bank Safe and finally dancing with Ms Drum.