Calling someone a 'bitch' doesn't sound much like the behaviour of the blessed St Jamie of Oliver.
But he has often been one to talk first and think later, and must have been a little upset when an Australian journalist called him out on his recent weight gain.
Oliver later offered the weak defence, 'I went out last night and had a few drinks after a very long day, [and] my brain did not quite understand that question.'
Australian celebrity chef Curtis Stone has since weighed into the controversy by suggesting that Oliver is a hypocrite for not practising what he preaches.
New York's Daily News commented that 'Jamie Oliver wants to call attention to the world's battle of the bulge. Just not his own'.
While the television chef/politician manque can be labelled a hypocrite for lecturing others on their dietary habits while piling on a few extra ounces himself, he's certainly no tub of lard.