Weddings trends in the digital age: from luxury four-day celebrations to destination weddings and online sharing
These days, tying the knot isn't quite as simple as it sounds; but if you pull it off successfully, you'll end up with the most memorable day of your life
You know the wedding bar has been raised when drones are de rigueur, multiple dinners and occasions are to be expected, and personalised hashtags mean that your big day is #onfleek. These days, tying the knot isn't quite as simple as it sounds; but if you pull it off successfully, you'll end up with the most memorable day of your life.
"So much has changed - the level of expectation has gone through the roof," says Evelyn Mills, founder of luxury wedding consultancy Marriage Maestros.
Marriage Maestros has launched a US$2 million wedding package with the Four Seasons Hotel Hong Kong. The bespoke service, titled "A Legendary Wedding", includes everything from photo-shoots with award-winning photographers, priority appointments with celebrity dressmakers and bespoke jewellery designers, to a four-day wedding celebration, before a private jet whisks the couple away to their dream honeymoon.
The company is no novice when it comes to delighting its clients; Mills says that as expectations changed over the years, the company has continued to push the envelope with regards to innovation.
"Entertainment is more important than ever," she says. "People travel more frequently and most have studied abroad - they bring back ideas of what they've seen and they're very open-minded about trying new things."
It's not uncommon, for example, for her to set up photo booths and even arts and crafts stations to enhance the guests' experience while the happy couple take wedding photos. One of the cooler ideas - literally - was to set up an ice cream station where guests could treat themselves to Blushing Bride and Grinning Groom flavour combinations.
"It's getting to that level - entertainment like this enhances the guests' experience of the wedding," Mills says, while cautioning against adding irrelevant entertainment just for the sake of having something different. "The idea is to make it personalised and memorable; we don't want it to turn into a complete circus."
