Digital Journalism Review | Digest: Game of emotion stimulation for newsrooms, from offline to online

A view of Victoria Harbour, August 25, courtesy of SCMP reader David Akast

"Emotional" was one of two key words that occurred to me during last week's "Social Media Matters" conference in Hong Kong. In one afternoon panel, a group of Asian artists shared their experiences of being social and engaging with online fans. One thing they all pointed out and agreed with is that, from a certain perspective, social media is a game of playing with emotions.

That's quite true. Two weeks ago, SCMP posted a stunning photo taken by one reader on our Facebook page (below), which attracted more than 200 ‘likes’ in just a couple of hours. That photo went on to become the most popular photo we have ever had on our page.

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