"Emotional" was one of two key words that occurred to me during last week's "Social Media Matters" conference in Hong Kong. In one afternoon panel, a group of Asian artists shared their experiences of being social and engaging with online fans. One thing they all pointed out and agreed with is that, from a certain perspective, social media is a game of playing with emotions.
That's quite true. Two weeks ago, SCMP posted a stunning photo taken by one reader on our Facebook page (below), which attracted more than 200 ‘likes’ in just a couple of hours. That photo went on to become the most popular photo we have ever had on our page.