British privacy expert says local companies must carefully plan how they deal with ‘toxic liability’ of consumers’ information
Local businesses should draw up their own ways of managing data collected from customers to maximise the value of the materials without running afoul of a privacy breach, a former British regulator of information rights says.
While the "big data" can spell ample business opportunities, a company must be careful not to antagonise consumers when tapping into their private data, or it may risk a strong backlash that can destroy its hard-earned reputation, Richard Thomas says.