Hennes & Mauritz (H&M) is a Swedish clothing retailer, with outlets in 43 countries. It is ranked the second largest global clothing retailer, just behind Spain’s Inditex, the parent of ZARA, according to Wikipedia.

Consumers erupt in outrage at H&M for what they deemed to be a racist move

H&M slammed for racist ‘monkey in the jungle’ hoodie

By Lauren Thomas

H&M (Hennes & Mauritz) is under fire for using a black child to model a sweatshirt sporting the phrase “coolest monkey in the jungle.”

The image first appeared over the weekend on the British version of the Swedish-based retailer’s website.