Hennes & Mauritz (H&M) is a Swedish clothing retailer, with outlets in 43 countries. It is ranked the second largest global clothing retailer, just behind Spain’s Inditex, the parent of ZARA, according to Wikipedia.

Gap will have to fight for brand recognition in China for its Old Navy chain. Photo: AP

Retailer hopes Old Navy will bridge China gap

When Gap began an online campaign before it launched its Old Navy label in China, the iconic US clothing retailer asked its potential Chinese customers: have you heard of Old Navy?

Only a few had.


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