Founded in 1997, HTC Corp originally made notebook computers, but entered the smartphone market, and at one point in 2011 it was the largest smartphone seller in the US, holding 24 per cent, compared to Samsung’s 21 per cent and Apple (20 per cent), but its market share has subsequently fallen sharply.

HTC dials into China market, but who will answer the call?

HTC's One M8 is out of reach of many mainlanders. Photo: AFP

Taiwan's flagship smartphone developer HTC is dialling into the mainland's middle-tier market to rebuild its global brand after a long decline, but industry analysts warn of stiff competition from lower-priced, similar-quality local brands.

Monday, 18 August, 2014, 4:01am

HTC star may rise again as latest premium handset sells fast

HTC is beginning to regain some momentum with encouraging sales of the new handset, which has won praise for its design. Photo: AFP

Once a star of the intensely competitive smartphone sector, Taiwan's HTC has seen its fortunes collapse in recent years - but the success of its latest model provides a glimmer of hope.

9 Jun 2014 - 3:00pm

HTC eyes US with flagship M8 phone

HTC is hoping sales of the new One M8 smartphone, which have been strong, will help the company restore profitability. Photo: Bloomberg

Taiwanese phone maker HTC said its new flagship smartphone, the One M8, was selling quicker than its predecessor, and that the strong showing would help it claw back market share in developed markets such as the United States.

7 May 2014 - 1:08am

HTC turns to cheaper phones for sales boost

HTC says a focus on its flagship smartphone led to mid-tier devices being neglected which resulted in disappointing sales. Photo: Reuters

Smarting from growing losses, Taiwanese phone maker HTC says it will expand its range of cheaper products as it fixes off-target marketing for its premium smartphones.

The company, which has long prided itself as a purveyor of upscale, feature-loaded products, says it needs to sell more mid-tier and affordable smartphones after losing out last year.

8 May 2015 - 12:49pm

Patent deal ends feud between HTC and Nokia

Nokia started its patent litigation against HTC in 2012.

Taiwanese smartphone maker HTC has signed a patent and technology collaboration agreement with Finnish phone giant Nokia to end all pending patent litigation between them.

10 Feb 2014 - 5:19am

HTC pins hopes on updated phone

HTC One smartphones released in last August.

HTC said an updated version of the One smartphone, its first wearable device, and a renewed focus on marketing will help turn the company around this year after two consecutive annual declines in revenue.

7 Feb 2014 - 2:39pm

Rockstar group takes mobile firms to court

Rockstar, owned by Apple, Microsoft, Blackberry, Ericsson and Sony, paid US$4.5 billion for the patents of the bankrupt Canadian telecoms equipment maker. Photo: AP

The group that owns thousands of former Nortel Networks patents filed a barrage of patent lawsuits on Thursday against mobile-phone manufacturers including Google, the company it outbid in the Nortel bankruptcy auction.

2 Nov 2013 - 2:58am

HTC scales back production amid cash flow problems

Despite lacklustre sales, HTC devices usually receive rave reviews. Photo: Reuters

Taiwanese smartphone maker HTC has halted at least one of its four main manufacturing lines, accounting for at least a fifth of total capacity, and is outsourcing production as a sales slump puts pressure on its cash flow, according to sources with direct knowledge of the situation.

24 Oct 2013 - 2:40am

HTC banks on new products to regain market

Cher Wang, the chairman of smartphone maker HTC, says the firm has the best technology and the best product. Photo: Bloomberg

Taiwanese smartphone maker HTC, which posted a first quarterly loss last week, says the next two months will be its "biggest challenge" as it tries to win sales from Apple and Samsung Electronics.

8 Oct 2013 - 3:28am

HTC slips into red as sales tumble

Despite award-winning smartphones, HTC is finding it hard to keep up with its nemeses Samsung and Apple. Photo: Reuters

Taiwan's HTC slid into the red for the first time in the third quarter, with sales hit hard by fierce competition in the smartphone market, supply-chain constraints and internal turmoil.

5 Oct 2013 - 2:10am

Taiwan’s HTC trims US workforce, shares tumble

Taiwanese smartphone maker HTC has laid off 30 employees to “optimize our organisation and improve efficiencies after several years of aggressive growth”. Photo: EPA

HTC laid off around 20 per cent of its US-based staff in what it called a move to streamline its operations after a period of growth, sending its shares tumbling on Monday.

The struggling Taiwanese smartphone maker said it laid off 30 employees on Friday to “optimize our organisation and improve efficiencies after several years of aggressive growth”.

16 Sep 2013 - 11:20am

Taiwan probes HTC staff over theft of trade secrets

Taiwanese prosecutors are investigating allegations that three employees at leading smartphone maker HTC stole trade secrets to sell to Chinese firms. Photo: EPA

Taiwanese prosecutors are investigating allegations that three employees at leading smartphone maker HTC stole trade secrets to sell to Chinese firms, reports said on Saturday.

1 Sep 2013 - 5:06am

HTC's cheap price lures potential buyers

The HTC One, which was supposed to herald a reversal of fortune, has so far failed to stop a slide in the company's sales. Photo: Reuters

After peaking in 2011, HTC's stock has plunged 88 per cent as the Taiwanese company lost market share to industry leaders Samsung Electronics and Apple. Now, Chinese vendors including ZTE, Lenovo Group and Huawei Technologies could zero in on the US$4.2 billion company as a takeover target to help them gain technological know-how and a still well-regarded and recognised brand as they expand in mobile devices, according to Sanford C Bernstein.

26 Aug 2013 - 5:15am

‘Superphone’ not the One to lift earnings hope for HTC

HTC's One handsets, though technically solid, fail to recoup research and marketing costs because of competition and the shorter lifespan of new devices. Photo: Bloomberg

HTC reported a 93 per cent surge in revenue in 2010, said last month that it expected zero profit or a loss of up to 8 per cent by the end of next month.

23 Aug 2013 - 5:33am

Can smartphone visionary engineer HTC’s second coming?

Iron Man star Robert Downey Jr stars in an advertising campaign intended to reconnect HTC with the market. Photo: EPA

Now in his tenth year as chief executive of HTC Corp, Peter Chou is lauded as the architect of the Taiwanese firm’s award-winning smartphones.

But as the company’s fortunes have dived, some insiders say he’s now an obstacle to any revival.

21 Aug 2013 - 3:09pm 1 comment