Advertisement
Advertisement
-
TOPIC
 / company

Nike

Nike
Nike: A global leader in the sportswear and apparel sector, Nike, headquartered in Beaverton, Oregon, USA, specialises in designing, manufacturing, and marketing athletic footwear, apparel, and accessories. Primarily targeting athletes, sports enthusiasts, and lifestyle consumers across various age groups, the company is renowned for its innovation, quality, and strong brand presence, exemplified by its iconic "Just Do It" slogan. As the world’s largest supplier of athletic shoes and apparel, Nike’s business focus includes direct-to-consumer sales, digital transformation, and fostering an emotional connection with its global market.
Fashion

How next-gen brands are blending luxury with sportswear

Functional shouldn’t mean unfashionable – as new sportswear brands like Literary Sport, Johanna Parv and Spence are demonstrating.

5 power-ups for 2026 to start your 2026 wellness journey right

From swoosh to local: Nike stumbles in China as home-grown rivals close the gap

Nike’s sharp drop in China sales underscores intensifying competition from home-grown brands amid changing consumer tastes.

How Zohran Mamdani’s style is a nod to the working-class New Yorker

The NYC mayoral candidate just went viral for his clapback against Andrew Cuomo – but he’s also winning hearts with a fashion sense that draws from his roots.

videocam
Advertisement
Advertisement
Advertisement
Help preserve 120 years of quality journalism.
SUPPORT NOW
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement