Virtual singers Luo Tianyi and Yuezheng Ling help promote a Pikachu-themed electric cooker by Chinese home appliance maker Midea. (Picture: Taobao) Virtual singers Luo Tianyi and Yuezheng Ling help promote a Pikachu-themed electric cooker by Chinese home appliance maker Midea. (Picture: Taobao)
Virtual singers Luo Tianyi and Yuezheng Ling help promote a Pikachu-themed electric cooker by Chinese home appliance maker Midea. (Picture: Taobao)
Live streaming

Virtual anime idols join China’s live streaming ecommerce craze

Selling products through live streaming has become more popular during the coronavirus pandemic

Topic |   Live streaming
Virtual singers Luo Tianyi and Yuezheng Ling help promote a Pikachu-themed electric cooker by Chinese home appliance maker Midea. (Picture: Taobao) Virtual singers Luo Tianyi and Yuezheng Ling help promote a Pikachu-themed electric cooker by Chinese home appliance maker Midea. (Picture: Taobao)
Virtual singers Luo Tianyi and Yuezheng Ling help promote a Pikachu-themed electric cooker by Chinese home appliance maker Midea. (Picture: Taobao)
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