A live-streaming host introduces products in Yiwu, Zhejiang province, on February 8, 2021. Photo: Xinhua
‘It’s impossible’: Shanghai lockdown delivers blow to live-streaming sales
  • Disruptions to deliveries have made it more difficult for live-streamers to sell goods and get advertising deals, leading some to give up during lockdowns
  • Live-streaming e-commerce boomed in the early days of the pandemic, but China’s zero-Covid policy is presenting new economic challenges
11 May 2022 - 6:00PM