LET'S talk about Celine Dion. Nothing is going to change the fact that her last two English-language albums - Falling Into You (1996) and Let's Talk About Love (1997) - have sold more than 50 million copies worldwide.
Yet, with each resounding success, critics have found it so convenient to denigrate the French-Canadian singer that it has become quite un-cool to even admit to liking any of her songs.
But if the world is suffering from a 'Dion backlash', and in particular to My Heart Will Go On - the love theme from the movie, Titanic - probably nobody feels it more keenly than the diva herself.
No one, that is, except perhaps her husband and manager Rene Angelil.
If she thought the success of Falling Into You, which sold more than 28 million units worldwide, was a hard act to follow, the soundtrack that goes on and on and on sets a near-impossible challenge for the Quebec native.
This may help explain why Dion is so emphatic that she will be 'retiring' from the scene after her present Let's Talk About Love world tour ends in Montreal on New Year's Eve at the end of this year.