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In her own image

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POOR REGINA IP Lau Suk-yee. Most people have bad hair days, but it appears the beleaguered Secretary for Security is having a bad hair life. First she bristles at being labelled Broom-head in a comic book, then she gets worked up about a highly unflattering sculpture that dresses her in leopard-skin underpants and uses copper wire for her hair.

Political satire or sexist vilification? Ip thinks the latter and finds it no laughing matter. For the second time this year she has publicly hit back at critics for lampooning her. 'How can I safeguard Hong Kong's security if I cannot defend my hairstyle?' she bemoaned during a Metro Finance radio programme this week.

That outburst came after she penned a 1,000-word article in August for this newspaper in which she claimed women officials were subjected to 'savage sexist' attacks. In making such public responses, Ip has poured fuel on the fire she was attempting to extinguish. Everyone from political commentators, fashion gurus and image consultants have been queuing up to comment on Ip's public persona, dress sense and hairstyle.

'People have the right to expect high-ranking officials who represent Hong Kong to be presentable,' says image consultant Judy Mann, of Cheetah Management. 'Whether you like it or not, people judge you by how you look. If you give people a good impression people will listen to and respect you. I'm sure Mrs Ip is very capable and she's quite pleasant-looking. It's a pity she doesn't try to make an effort.'

But Paul Chan Tai-yan, advertising agency BBDO's executive creative director, says Ip should capitalise on her distinctive look. 'It's important that they have some sort of image. A bad image is better than no image at all,' he says.

'Regina Ip is trying to portray an 'iron lady' character,' says Professor Anthony Cheung Bing-leung, from City University's department of public and social administration. 'They make fun of her toughness, but she has been conscious to explain that she is a no-nonsense person who will preserve law and order.'

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