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Design appeal

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MOST BUSINESS cards are boring - with only information such as a company name, contact number and address. But designer Benny Au Tak-shing's card is fun.

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It has the features of a credit card. Au's company logo and validity of the card are on one side, and information such as a 24-hour customer service hotline (his mobile number), card number and his signature on the other. It is definitely a collectible item for name card collectors.

But the 38-year-old top designer, who is always coming up with interesting and creative ideas, says: 'Being a designer was not my own decision.'

After completing secondary school, he and a schoolmate went to Jiuzhaigou, a popular tourist destination in Sichuan Province on the mainland, for a graduation vacation before throwing himself into the business world.

When he was still excited about getting a job and earning money, he got a call from his teacher's eldest brother telling him he had been enrolled to study design at Chingying Design College in Wan Chai.

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'My brother worried about our studies and future and always worried that we - the younger ones - would go on the wrong track,' he says in his Causeway Bay office.

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