What is it?
The latest grooming products for metrosexuals. George Clooney, Brad Pitt and Russell Crowe are said to use this skincare range.
What's so good about it?
Launched in 1999, the VitaMan Professional Spa and Retail range uses an Australian plant extract that's said to have been scientifically proven to have anti-bacterial, anti-fungal and anti-inflammatory properties. VitaMan was developed by Glenn Kiddel, a naturopath and sports physiotherapist for 15 years, and Clare Matthews, a makeup artist. Last year, the range was voted the world's No1 men's skincare brand at the Beauty Challenger Awards in Paris. The company says many of its plant ingredients (such as lemon myrtle, quandong and kakadu plum) have never been used before in a skincare range. It says the range is 99 per cent natural, with 'the smallest amount possible' of emulsifiers and preservatives.
What products are there?
After-shave balm, face and body clays, scrubs and shower gels, shampoos, conditioners and scalp treatments, to name a few.
Do real men want this kind of thing?
