Armani might have a higher profile, but Tomoaki Nagao (Nigo) has the street cred. He's the founder of A Bathing Ape, arguably the trendiest youth label right now. Around the corner from G.A. on Thursday night, the Japanese label held a splashy opening party for a new Queen's Road Central store and was graced by Nigo's presence.
PR consultant Michelle Cheng Sze-wan said hi to us one minute in a BAPE T-shirt and jeans, and shortly afterwards we saw her again in an Armani outfit. Did she change in a phone booth like Superman?
As for Nigo, he too sported a T-shirt, camouflage pants and some of the fattest chains since Mr T. And just how popular is A Bathing Ape? Fans had formed a long queue at the door on Friday night for its opening on Saturday.
Even Giorgio can't beat that.