A survey conducted by Friends of the Earth (Hong Kong) has found that the cold temperatures in cinemas are not only a waste of energy, but also make the majority of cinema-goers uncomfortable. The survey, conducted from July 28 to August 13, measured the room temperature in 40 cinemas with multifunctional thermometers. The conservation group also conducted face-to-face interviews with 809 movie-goers. The average temperature in the cinemas was 22.5 degrees Celsius. And 59.4 per cent of respondents (480 interviewees) described the cinemas as 'cold' or 'very cold'. Fifty-four per cent of this group (259 interviewees) said the coldness distracted them from the movie and 14.6 per cent (70 interviewees) even considered leaving the cinema because it was too cold. The two worst culprits are Hilton in Sha Tin (18.77 degrees) and MaOnShan Classics in Ma On Shan (19.95 degrees). Edwin Lau, assistant director of Friends of the Earth (Hong Kong), explained why there was a need for cinemas to turn the air-conditioning down. 'Watching a movie is a static activity. There's no need to maintain an arctic environment in the cinemas, especially at times when there are not many customers. If the ventilation is good, the temperature could be kept at around 25 degrees,' he said.