What is it?
A skincare range created by US plastic surgeon Gregory Brown. He established a laboratory to study the healing of severe burns and found that the same molecule - epidermal growth factor (EGF) - that accelerates burns healing also regenerates ageing skin. EGF was a 1986 Nobel Prize-winning find by Stanley Cohen, with whom Brown had worked.
What's the spin?
ReVive's international relations vice-president Tony Pinho says that Brown realised he could create a product that sped up the turnover time of cells, which decreases as we age, so skin renewed faster.
What was his first product?
Brown was the first doctor to apply bio-engineered EGF to skincare and was granted a cosmetic patent for EGF in 1994. ReVive was launched in 1997. Before that, Brown had created a cream to give to his patients two weeks before surgery to prep skin for going under the knife. The cream 'created a buzz', says Pinho, and Brown was approached by investors who wanted to back a brand launch.
