Advertisement

Tim Noonan

Reading Time:4 minutes
Why you can trust SCMP

The world has been forced to sit up and take notice of the 2008 Olympic Games in Beijing because no games, in fact very few sports related events ever, have garnered this much hype. The reason is fairly simple. These are not merely the Beijing Olympic Games.

Advertisement

This is nothing less than the official coming-out party for the new Chinese empire.

On August 8, 2008, the flame will be officially lit at the opening ceremonies in Beijing and the world will be changed forever by the most significant sporting event in the history of mankind. At least that is the official line around these parts.

Personally, I am not even sure if this is the most significant sporting event in the next three years.

I hate to rain on anyone's parade, but the Olympics have been eclipsed by soccer's World Cup as the one event with global cachet where the planet shuts down to watch.

Advertisement

Yes, the Beijing Olympics are extremely important and the stakes are high because China has to show the world they can host an event of this magnitude. But do you think the stakes are higher in China than in South Africa over the running of the 2010 World Cup?

Advertisement