Brand story: Nu Skin

What is it?

Nu Skin Enterprises was established in 1984 in Utah, and is now said to be one of the largest direct-selling companies in the world. It sells face-, body- and hair-care products. One of its companies, Pharmanex, develops and markets nutritional supplements. Nu Skin beauty products are sold in 39 countries and regions throughout the Americas, Europe and Asia-Pacific.

What does direct selling involve?

Nu Skin operates a Hong Kong-based website, from which you can order products. Prices are in local dollars and there's information about Asian skin and detailed product explanations - more than you'd get in some stores. You can also arrange for company representatives to come to your home. Nu Skin has been selling in Hong Kong since 1991.

What's the spin?

The company's sales pitch is: 'All of the good, none of the bad'. It uses natural ingredients in its range, which includes more than 100 personal-care products and cosmetics. 'Nu Skin contains only the best and most beneficial ingredients without unnecessary fillers,' the company says.