Medicine firm seeks new 'brain'

If you feel your life is out of balance, perhaps your yin is lacking yang, then maybe this opportunity at a Chinese medicine company can set the equilibrium right.

Rapid expansion propelled PuraPharm, a leading pharmaceutical and Chinese medicine and health products manufacturer, to find a marketing manager.

'It is a challenging and high-pressure position as we are selling traditional Chinese medicine using a modern approach, and our business has grown rapidly in the past few years,' chief executive Abraham Chan said.

The marketing manager in charge of the retail over-the-counter marketing department will be part of a 10-person team, and will join the full company staff of 50.

'This is a very important team, and we see this team being a driver and the 'brain' of the company,' Mr Chan said.

According to the company's website, PuraPharm is the first and only Chinese medicine manufacturer allowed into the mainland.

It entered the Chinese medicine market more than 10 years ago with a mantra of 'selling traditional Chinese medicine the modern way'.

The innovative marketing manager is expected to promote and spearhead marketing goals.

The candidate with at least seven years of marketing experience, five of which is at a managerial level, is expected to have 'good marketing sense, be highly motivated and energetic but, most importantly, be bold and creative', he said.

The candidate must use excellent interpersonal, communication, organisational and supervisory skills to formulate marketing strategies, and implement marketing plans while working closely with advertising, research and PR agencies, suppliers and distributors to execute value-added marketing and sales programmes.

Experience in the health food market would be a plus, although training would be provided in product knowledge and the health food industry.

A good understanding of marketing and the ability to see tasks through to completion is important when planning and managing brand activities to help achieve overall operating profit targets.

Other duties include the planning and execution of branding activities that comply with the brand's positioning, identifying and evaluating new business opportunities, budget control and new product development.

Although travel was limited, Mr Chan said that the factory was in Nanning, China, and there was much business overseas, so the incumbent must be prepared for some travel.

Candidates who can demonstrate a thorough knowledge of the local consumer marketing environment, the company products, the way it operates and what it is about stand a good chance. Information is available on the Web. A good command of English, Cantonese and Putonghua is a must.