Everything that people see and do at the Cannes Film Festival has to look chic - even the chairs. At a special event this year, guests could enjoy their champagne on award-winning bean bags designed and produced by Felix Chang, founder of Slack, a Hong Kong-based company.
Thanks to his cutting-edge ideas and social network, Mr Chang has taken his bean bag business to an international level in just a few years.
'With a small company like mine and just me doing it, I can pretty much go as crazy as I want. That really helps me create a unique range that nobody else would dare to do,' said Mr Chang, a former advertiser and marketer in sports marketing.
Slack produces about 20 designs in a range of colours and patterns, with styles ranging from fun to stylish.
The company's signature product - the Amphibious Lounger - is a bean bag sofa that floats in water. It won the Best Seating category in the ELLE Decoration International Design Awards - Hong Kong in 2005, and was also one of the finalists in last year's Design for Asia Award organised by the Hong Kong Design Centre.
Creativity is the key to this growing business. Mr Chang said he had rolled out 20 to 30 new designs over the past few years, each of which had gone through six to 12 months of research and development.