As connoisseurs of all things really local, it's only fitting that the G.O.D. guys do something for the underappreciated and lowly mongrel breed of dog called tong gau.
Working with the Society for the Prevention of Cruelty to Animals, they have just opened a shelter in the heart of Sai Kung. The DOG X GOD Homing Centre will exclusively house tong gau and has been refitted to resemble an old-style Hong Kong apartment.
'It's is a perfect match,' says Sandy Macalister, executive director of the SPCA. 'Their celebration of the tong lau, the old-style Chinese apartment blocks, and ours of the tong gau.'
Inside the street-front shop is a pen that vaguely looks like an old tenement flat with faded blue paint and wallpaper that shows rows of Yau Ma Tei housing. The overall idea is to make it attractive and appealing, which will hopefully encourage more people to adopt these dogs that are not as popular among potential pet owners.
'It is unfair for these wonderful, loyal, smart animals to carry their inferior label, when this is absolutely not the case,' Macalister said.
'We hope that with the establishment of this cross-over project with G.O.D., more people will become aware of the beauty and importance of our Hong Kong mongrels and will be more willing to adopt them.'