Seventeen-year-old Wang Huiping, a student from Xiamen, Fujian, has a photo of herself standing next to a ghostly figure with dark hollow eyes, dressed in Chinese traditional dress. 'Grandmother would hate it, but I think it's great,' she says of the picture taken at Ocean Park last weekend while she was visiting relatives in Hong Kong.
'My cousin had told me about Halloween in Hong Kong and I really wanted to see it, which is why I arranged to come this week. I love horror films. We went to Ocean Park and it was terrific - scary but fun, especially the haunted house and the characters,' says Huiping.
'I'd love to go again and also see Halloween at Disneyland, but I can only afford one trip. I've told my friends at school all about it and we're hoping to go together when we're older.'
Huiping is just the kind of visitor the Hong Kong Tourism Board hopes to attract with the festivities.
Ten years ago, you would have been hard pressed to find much Halloween spirit in Hong Kong outside of the bars of Lan Kwai Fong. Now it's celebrated everywhere. But Halloween is more than just a day for dressing up and devilish fun, it has become a month-long businesses opportunity.
So this year, for first time, the Tourism Board has been promoting it as a reason to visit the city. Over the past few months it has pumped HK$5.4 million into promotions and briefings for travel agents to lure tourists from southern China, Taiwan, South Korea and the Philippines with tricks and treats.