What is it?
ZO Skin Health, a new dermatologist-created skincare brand by Zein Obagi.
What's the rub?
Obagi says ZO Skin Health is so serious that it does not include any moisturisers. 'For years, women have used moisturisers for a quick, cheap fix. They give skin a smooth and silky feeling, but with repeated use the skin becomes addicted to them,' Obagi says.
'Instead of allowing skin cells to function properly they become lazy. Our skin then becomes sensitive and intolerant while the signs of ageing rapidly increase.' He says ZO allows the skin to nourish, repair and maintain itself.
What are they?
ZO uses four terms to describe the process: activate, stimulate, and calm and nourish. To activate ZO products enhance absorption by exfoliating and clarifying the skin's surface and pores. To stimulate they are said to decrease uneven pigmentation, reduce fine lines and wrinkles, reduce collagen degradation and improve elasticity - three ZO products are used for this. To calm and nourish two products reduce any possible irritation from the previous two steps. Used in combination, they even skin tone, create soft, supple and even texture, smooth surfaces, wrinkles and crow's feet and create firmness.