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Suzanne Harrison

What is it?
Fushi means 'eternal living'  in Japanese. The British-based company calls itself an ethical  health and beauty brand and  has released a new range of supplements  for the skin, hair,  nails and  to boost  energy levels.  
What's the rub?
The brand has created what it calls nutriceuticals  to help with five of the most common beauty concerns:  skin repair,  boosting energy levels, stress reduction, detox and anti-ageing.  Fushi's products are not made with 'added fillers', binding and bulking agents and 'nasties that many mainstream brands tend to use', the company says. 
Fushi's  goods are vegetarian friendly   (its products are recognised by Britain's Vegetarian Society)   and formulated with 100 pure ingredients, it says. A portion of  its profits goes towards planting more trees in Britain and abroad,  to inspire customers to 'consume with a conscience'. 
What's in its latest range?
Beauty Totale  (below, HK$359/60 capsules) has 24 essential nutrients designed to help penetrate cells  to  improve complexion, and promote healthy hair and nails. It contains alpha lipoic acid, biotin  and silica,  and  the company  says  users will notice results 'within weeks'. 
According to some medical texts, the human body naturally produces its own alpha lipoic acid, which plays an important role in protecting the body's  cells. Only when there is extra alpha lipoic acid available is it able to act as an antioxidant, so supplementation is a good idea, the company says. Research into its effects is ongoing.  Fushi also  makes Energiplex (HK$239/60 caps),  a caffeine-free alternative to boost energy levels and give a 'zestful' feeling  to the body, Fushi says. 
Its Total Youth Antioxidant Superfood  (HK$269/10g), meanwhile, should appeal  to those interested in anti-ageing treatments. This certified organic phytonutrient powder, containing 10 'super foods', can be added to juice or smoothies. It contains spirulina, kelp and bilberry   that help one to maintain good health.  
What is Fushi's background?
 Fushi was established in London in 2001 as a lifestyle brand  offering holistic health and beauty products. Its founder, Ranish  Jansari, is only in his late 20s. He started  selling health juice drinks in London's Harvey Nichols stores and  today the firm  sells products that encompass the entire 'natural' health spectrum. The brand's ethos is inner health promotes outer well-being. 
Where can I get it?
You can buy Fushi products (including fresh juices) at  the Nest counter in Harvey Nichols, the Landmark, Central. The new supplement range will be  launched  next month. Call 3741 1398 for more information. 




Brand story: Fushi