Frilly underwear and saucy negligees catch the eye at lingerie trade show

Who says trade shows can't be sexy? The Hong Kong Convention and Exhibition Centre just wrapped up two days of people showing their frilly underwear and saucy negligees.

It was all part of Hong Kong Mode Lingerie, a fair with more than 150 international exhibitors flashing their intimate apparel. As part of the show, a cocktail reception was hosted on Tuesday in the VIP lounge by event organisers Eurovet, with a sneak peek of the season's newest lingerie and swimwear including award-winning pieces and prototypes, as well as pieces by Institute of Textiles and Clothing students from the Hong Kong Polytechnic University.

Amid the crowd, more than a few male guests had a cocktail in one hand and a camera in the other, as they 'oh'd' and 'ah'd' at the barely clothed models. But more than just eye-candy for men, Valerie Lemant, Eurovet's lingerie and swimwear shows division director (pictured with a model), said women had a strong relationship with lingerie.

'Women share a crucial relationship with lingerie in its intimacy,' Lemant noted. 'When you wear it, you feel different. It's a feeling that's hard to describe.

'It's a secret kind of magic spell that no one but you would know.'

Despite the downturn, the fair has seen a 20 per cent increase in attendance from last year. That's one reason why Lemant, here for the first time, is so positive about Asia.