Brand story: Antipodes
What is it?
Antipodes hails from New Zealand and is an organic skin care brand that calls itself 'hip, not hippy'.
What's the deal?
Elizabeth Barbalich, a mother of three who has a background in science and naturopathy, created the brand from her hometown of Wellington, a green-swathed city from which she says she draws creative inspiration.
'New Zealand is a fresh, wild country full of extreme natural beauty - elemental to both the style and substance of Antipodes products,' the company says. 'The spirituality of the land and the majesty of nature were first recognised here by the Maori people, whose cosmological and mythological beliefs include living within its rhythms.'
Antipodes says it is devoted to creating formulations that achieve high environmental standards. Key to its green beauty ethos is that its manufacturers and supply partners must have organic certification, food safety standards and environmental practices and/or have met good manufacturing practices and/or global product testing standards.
What about the products?