A Hong Kong tourist has drowned and another is missing after they were overwhelmed by waves at a luxury resort on the island province of Hainan. The pair were among a group staying at the new Le Meridien Shimei Bay Beach Resort and Spa, on a beach deemed unsuitable for swimming. They were on the second day of a tour organised by Hong Kong travel agency Evergloss Tours. Evergloss executive director Steve Huen Kwok-chuen said the pair got into difficulty at about 4.30pm yesterday, while spending free time at the beach, 30 kilometres southwest of the city of Wanning. Other tourists and hotel staff called for help. One man in his 40s, surnamed Lo, was dead when he was taken from the water, while the other man, surnamed Chu, aged about 30, was missing, Mr Huen said. Rescue efforts were continuing last night. The group of 20 to 30 tourists began their four-day Hainan tour on Sunday. Mr Huen said the 6-kilometre beach was unsuitable for swimming and had no lifeguards. An official from Wanning's public security bureau said signs warning tourists to stay out of the water had been erected. A woman working nearby said local people would not swim at the beach, where there were numerous reefs. She said the waves were not big yesterday and the weather was mostly fine after a shower at noon. Evergloss has sent staff to provide assistance and said arrangements had been made for the victims' families to travel to the scene. Staff from the Hong Kong Economic and Trade Office in Guangdong will fly to Hainan today to offer help. The government said the Immigration Department offered its sympathy and would also help. Mr Huen said all other members of the tour party were safe and would continue with their itinerary.