Elusive Miss HK not welcome to share in beauty pageant's crowning glory

PUBLISHED : Thursday, 20 August, 2009, 12:00am
UPDATED : Thursday, 20 August, 2009, 12:00am

'In the event the winner cannot perform her duties, the first runner-up will take her place.'

There's a reason why beauty pageant hosts always quote this line. Sometimes the winner doesn't fulfil all her obligations.

This seems to be the case with last year's Miss Hong Kong, Edelweiss Cheung Shu-nga (pictured).

TVB announced on Tuesday that Cheung will not carry out the ritual crowning of the winner at this year's pageant on Saturday at the Hong Kong Coliseum. Instead, the role will be offered to prominent socialite and 1977's Miss Hong Kong Loletta Chu Ling-ling. The 23-year-old Cheung won't be at the event at all.

'No, she will not,' confirmed the event's co-ordinating manager Chan Ka-yeung. 'She has not carried out her responsibility as a Miss Hong Kong in the past year and we won't have her in the show to avoid embarrassment.'

For whatever reason, Cheung refused to accept numerous jobs the station assigned to her, which also explains why the 2008 runner-up, Skye Chan Sin-yeung, represented Hong Kong in the Miss World and Miss Chinese International pageants.

Then again, maybe she came to her senses. After all, in this day and age anyone associating themselves with beauty parades based on looks is liable to be called sexist and tacky.

So how bad does it look that this year's judges include the Hong Kong Trade Development Council's executive director and a member of a functional constituency of the Legislative Council? Maybe the women's commission can ask Fred Lam Tin-fuk and Jeffrey Lam Kin-fung why they would leave themselves open to such criticism.