Asia's 'world city' hasn't been so welcoming to some non-Chinese locals turned down for bank accounts. However, one coffee chain is trying to put its best multicultural face forward. For its new outlet in Tsim Sha Tsui's iSquare, Starbucks wants it known it is not only an equal opportunity employer, but also a pro-active recruiter. At an event on Wednesday afternoon co-hosted by Unison, an NGO helping minorities, the American chain reiterated its commitment to diversity by introducing the Indian, Nepali and Thai baristas it has trained to work in Hong Kong. 'We chose this site [to promote the campaign 'Embracing the Diversity'] not only because it is right opposite the Chungking Mansions building, but it is in the heart of Tsim Sha Tsui on Nathan Road where many cultures and minorities live and work in Hong Kong,' Starbucks general manager Belinda Wong Ching-ying said. Also on hand, less for the politics and more for the promotion, were actress Bernice Liu Pik-yee, musician Paul Wong Koon-chung and singer Khalil Fong Dai-tung. As another expression of embracing diversity, Starbucks also be adding ethnic food items to its menu at iSquare including kimchi wraps and tandoori chicken. Oh, how progressive-minded!