The Silly Guy cooler raises a glass to several subjects close to Hongkongers' hearts.
The name comes from the gently mocked gweilo ability to mangle any and every conceivable phrase in the Cantonese language, while the drink itself reflects the territory's love of all things Japanese.
Shelley Street is home to Japanese bar and grill Sakesan, where the drink was invented. To get there, you need to tell your taxi driver, and if you're not saying the Cantonese Sei Lei Gai correctly, you're probably saying 'silly guy' in English. And that gave the drink its name.
The 1980s saw the arrival of department stores such as Sogo and Mitsukoshi in Hong Kong, and the beginning of a love affair with all things Japanese that still endures.
Silly Guy's base is Awamori, a drink invented in the 15th century in Okinawa, Japan. Islanders imported both a Thai distillation process and something else that Hong Kong loves - long-grain, fragrant rice. Awamori is not a sake but a spirit, and at between 30 per cent and 40 per cent alcohol, not one to be taken lightly.
Drunk straight up, it has a raw rice and caramel, almost grappa-ish, quality.