Anirban Mukhopadhyay
Anirban Mukhopadhyay
Anirban Mukhopadhyay is the editor-in-chief of the Journal of Consumer Psychology, and Associate Dean for Undergraduate Studies, and Lifestyle International Professor of Business at the Hong Kong University of Science and Technology.

Many feel online education should be cheaper than in-person classes. However, how people price goods and services is not entirely objective. The widespread adoption of e-learning should prompt reflection on the value of an exam-oriented education system.


People's beliefs about the causes of obesity can affect their own weight, my research has shown. If you think lack of exercise is the primary cause of obesity, you are more likely to be overweight than someone who implicates poor diet.

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