David Fickling

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Opinion: why Chow Tai Fook Jewellery’s new strategy of selling cheap needs to be bolder to put upstart Pandora back in its box

Taking a leaf out of Danish rival Pandora’s book, Hong Kong chain to target younger buyers with less expensive jewellery sold though new Monologue chain, but HK$2,250 price point may still be too high

20 Jul 2018 - 8:46PM

Taking a leaf out of Danish rival Pandora’s book, Hong Kong chain to target younger buyers with less expensive jewellery sold though new Monologue chain, but HK$2,250 price point may still be too high

Opinion: why Chow Tai Fook Jewellery’s new strategy of selling cheap needs to be bolder to put upstart Pandora back in its box