He Jiaxun
He Jiaxun
He Jiaxun is head of the Institute for Nation(al) Branding Strategy at East China Normal University and concurrently the Chinese dean of the university's Asia-Europe Business School.

Beyond selling through the internet or developing internet-based products, visionaries are using it as a testing ground for novel ideas and improvements, including ‘employee sharing’ to direct resources to where they are most needed.


As part of its economic transformation, China needs to encourage brand building. For the best lessons, it must look beyond its high-profile tech titans and at traditional manufacturers like home-appliance label Casarte.