He Jiaxun

He Jiaxun

He Jiaxun is head of the Institute for Nation(al) Branding Strategy at East China Normal University and concurrently the Chinese dean of the university's Asia-Europe Business School.

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Latest from He Jiaxun

The View | For China’s coronavirus-hit companies, the internet can be much more than just a lifeline

Beyond selling through the internet or developing internet-based products, visionaries are using it as a testing ground for novel ideas and improvements, including ‘employee sharing’ to direct resources to where they are most needed.

Beyond selling through the internet or developing internet-based products, visionaries are using it as a testing ground for novel ideas and improvements, including ‘employee sharing’ to direct resources to where they are most needed.

2 Apr 2020 - 5:01AM
The View | While Huawei and Xiaomi have had global success, building the Made in China brand must go beyond big tech

As part of its economic transformation, China needs to encourage brand building. For the best lessons, it must look beyond its high-profile tech titans and at traditional manufacturers like home-appliance label Casarte.

As part of its economic transformation, China needs to encourage brand building. For the best lessons, it must look beyond its high-profile tech titans and at traditional manufacturers like home-appliance label Casarte.

31 Oct 2019 - 2:02AM