Chinese home appliance maker Haier’s headquarters in Qingdao, eastern China, in 2014. Casarte is a successful premium brand under Haier. Photo: AP
Opinion
Opinion
The View
While Huawei and Xiaomi have had global success, building the Made in China brand must go beyond big tech
- As part of its economic transformation, China needs to encourage brand building. For the best lessons, it must look beyond its high-profile tech titans and at traditional manufacturers like home-appliance label Casarte
Chinese home appliance maker Haier’s headquarters in Qingdao, eastern China, in 2014. Casarte is a successful premium brand under Haier. Photo: AP
The last plenary session of the 19th Central Committee of the Communist Party of China, which will this year be attended by around 400 delegates including top leaders, local governors and military top brass, took place in February 2019. Illustration: Henry Wong
China has a chance to kick-start its economic reforms, but will Xi Jinping push ahead at key meeting?
- China’s Communist Party elite convene this week to discuss ‘modernisation’ of state governance at the fourth plenary session of the 19th Central Committee
- Momentum for deregulation and market opening up is building after growth slowed to record low, but Xi Jinping seen unlikely to give up control of the economy
Topic |
China economy
The last plenary session of the 19th Central Committee of the Communist Party of China, which will this year be attended by around 400 delegates including top leaders, local governors and military top brass, took place in February 2019. Illustration: Henry Wong