after

applicationIds

count

entityId

authorPageQuery

filter

author

entityUuid

name

urlAlias

types

authorContentListAuthor

authorAuthorContentListAuthor

authorRelatedTopicsAuthor

authorLinkingDataAuthor

authorHeaderAuthor

authorSeoAuthor

query authorPageQuery(
  $entityId: String!
  $applicationIds: [String]
  $after: String
  $count: Int = 30
) {
  author(filter: {entityId: $entityId}) {
    entityId
    entityUuid
    name
    urlAlias
    types
    ...authorContentListAuthor_3In6IJ
    ...authorAuthorContentListAuthor_3In6IJ
    ...authorRelatedTopicsAuthor_3In6IJ
    ...authorLinkingDataAuthor
    ...authorHeaderAuthor
    ...authorSeoAuthor
    id
  }
}

fragment articleCommentArticle on Article {
  ...entityLink
  commentCount
  entityId
}

fragment authorAuthorContentListAuthor_3In6IJ on Author {
  contents(after: $after, first: $count, filter: {applicationIds: $applicationIds}, orderBy: {field: PUBLISHED_DATE, direction: DESC}) {
    edges {
      __typename
      cursor
      node {
        __typename
        id
      }
    }
    pageInfo {
      endCursor
      hasNextPage
    }
  }
  id
}

fragment authorAvatarAuthor on Author {
  ...entityLink
  entityId
  name
  types
  image(filter: {type: AUTHOR_IMAGE}) {
    style(filter: {style: "118x118"}) {
      url
    }
  }
}

fragment authorContentListAuthor_3In6IJ on Author {
  contents(after: $after, first: $count, filter: {applicationIds: $applicationIds}, orderBy: {field: PUBLISHED_DATE, direction: DESC}) {
    edges {
      node {
        __typename
        entityId
        ...contentItemRenderContent
        id
      }
      cursor
    }
    pageInfo {
      endCursor
      hasNextPage
    }
  }
  entityId
  id
}

fragment authorHeaderAuthor on Author {
  name
  location
  socialLinks {
    class
    url
  }
  role {
    text
  }
  bio
  education
  areaOfExpertise
  languageSpoken
  ...entityFollowButtonBase
  ...authorAvatarAuthor
  ...authorSocialLinksAuthor
}

fragment authorLinkingDataAuthor on Author {
  bio
  areaOfExpertise
  urlAlias
  name
  image320x320: image(filter: {type: AUTHOR_IMAGE}) {
    style(filter: {style: "320x320"}) {
      url
    }
  }
  languageSpoken
  location
  role {
    text
  }
}

fragment authorNameAuthor on Author {
  ...entityLink
  name
}

fragment authorRelatedTopicsAuthor_3In6IJ on Author {
  contents(after: $after, first: $count, filter: {applicationIds: $applicationIds}, orderBy: {field: PUBLISHED_DATE, direction: DESC}) {
    edges {
      node {
        __typename
        topics {
          entityId
          name
          ...entityLink
          id
        }
        id
      }
    }
  }
}

fragment authorSeoAuthor on Author {
  entityId
  bio
  name
}

fragment authorSocialLinksAuthor on Author {
  socialLinks {
    class
    title
    url
  }
}

fragment blockquoteQuoteContent on Content {
  __isContent: __typename
  ...contentShareWidgetContent
}

fragment cardContentItemContent on Content {
  __isContent: __typename
  ...entityLink
}

fragment contentActionBarContent on Content {
  __isContent: __typename
  entityId
  updatedDate
  urlAlias
  ...articleCommentArticle
  ... on Article {
    hasVideoContent
  }
}

fragment contentAuthorLinkContent on Content {
  __isContent: __typename
  authors {
    name
    ...entityLink
    id
  }
  ...hooksContentHelperContent
}

fragment contentCoverImageContent on Content {
  __isContent: __typename
  images {
    url
    title
    type
    size1200x800: style(filter: {style: "1200x800"}) {
      url
    }
    size768x768: style(filter: {style: "768x768"}) {
      url
    }
    size540x360: style(filter: {style: "540x360"}) {
      url
    }
    size80x80: style(filter: {style: "80x80"}) {
      url
    }
  }
}

fragment contentHeadlineContent on Content {
  __isContent: __typename
  headline
  socialHeadline
  ...contentHeadlineTagContent
}

fragment contentHeadlineTagContent on Content {
  __isContent: __typename
  ...hooksContentHeadlineTagContent
}

fragment contentItemRenderContent on Content {
  __isContent: __typename
  ...entityLink
  ...contentCoverImageContent
  ...contentActionBarContent
  ...contentSubHeadlineContent
  ...contentSummaryContent
  ...contentHeadlineContent
  ...contentPrintHeadlineContent
  ...contentTopicLinkContent
  ...contentLiveTagContent
  ...contentAuthorLinkContent
  ...primaryContentItemContent
  ...secondaryContentItemContent
  ...searchContentItemContent
  ...opinionContentItemContent
  ...cardContentItemContent
  ...morningStudioContentItemContent
  ...hooksUseContentSponsorContent
  ... on Video {
    __typename
    ...videoDurationOverlayVideo
  }
}

fragment contentLiveTagContent on Content {
  __isContent: __typename
  ... on Article {
    flattenTypeIds
    tmpLiveArticle {
      status
      id
    }
  }
}

fragment contentNewsletterWidgetContent on Content {
  __isContent: __typename
  topics {
    relatedNewsletters {
      ...helpersMassageToNewsletterItemNewsletter
      id
    }
    id
  }
  sections {
    value {
      relatedNewsletters {
        ...helpersMassageToNewsletterItemNewsletter
        id
      }
      id
    }
  }
  ... on Article {
    relatedNewsletters {
      ...helpersMassageToNewsletterItemNewsletter
      id
    }
  }
}

fragment contentPrintHeadlineContent on Content {
  __isContent: __typename
  printHeadline
}

fragment contentSchemaRenderContent on Content {
  __isContent: __typename
  ...scmpYoutubeContent
  ...imageContent
  ...blockquoteQuoteContent
  ...inlineWidgetContent
  ...photoGalleryWidgetContent
}

fragment contentShareWidgetContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  shortUrl
  socialHeadline
  headline
}

fragment contentSubHeadlineContent on Content {
  __isContent: __typename
  subHeadline {
    json
  }
  ...contentSchemaRenderContent
}

fragment contentSummaryContent on Content {
  __isContent: __typename
  summary {
    text
  }
  ...contentSchemaRenderContent
}

fragment contentTopicLinkContent on Content {
  __isContent: __typename
  topics {
    urlAlias
    ...entityLink
    ...topicLinkTopic
    id
  }
}

fragment entityFollowButtonBase on Base {
  __isBase: __typename
  __typename
  ... on Section {
    entityId
    name
  }
  ... on Author {
    entityId
    name
    disableFollow
  }
  ... on Topic {
    entityId
    name
    disableFollow
  }
}

fragment entityLink on Base {
  __isBase: __typename
  __typename
  entityId
  entityUuid
  urlAlias
  urlRedirect {
    toUrl
    id
  }
  application {
    entityId
    id
  }
  ...helpersAppBarThemeArticle
}

fragment helpersAppBarThemeArticle on Base {
  __isBase: __typename
  ...helpersArticleSections
  ...helpersCheckIsMorningStudioArticle
  ...helpersCheckIsPhotoEssayArticle
}

fragment helpersArticleSections on Article {
  sections {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsMainTopicContent on Content {
  __isContent: __typename
  topics {
    entityId
    id
  }
}

fragment helpersCheckIsMorningStudioArticle on Article {
  sponsorType
  articleTypes: types {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsPhotoEssayArticle on Article {
  articleTypes: types {
    value {
      entityId
      id
    }
  }
}

fragment helpersMassageToNewsletterItemNewsletter on Newsletter {
  entityId
  name
  alternativeName
  description {
    text
  }
  summary {
    text
  }
  homepageDescription {
    text
  }
}

fragment hooksContentHeadlineTagContent on Content {
  __isContent: __typename
  ...hooksContentHelperContent
  ... on Article {
    types {
      value {
        name
        entityId
        description {
          text
        }
        id
      }
    }
  }
  flag
  sections {
    value {
      name
      id
    }
  }
}

fragment hooksContentHelperContent on Content {
  __isContent: __typename
  ... on Article {
    types {
      value {
        entityId
        id
      }
    }
  }
  authors {
    entityId
    types
    id
  }
  flag
}

fragment hooksUseContentSponsorContent on Content {
  __isContent: __typename
  topics {
    entityId
    sponsor {
      ...sponsorTagSponsor
      name
      type
      id
    }
    id
  }
  ... on Article {
    sponsorType
  }
  ...helpersCheckIsMainTopicContent
}

fragment imageContent on Content {
  __isContent: __typename
  headline
}

fragment inlineWidgetContent on Content {
  __isContent: __typename
  ...contentNewsletterWidgetContent
}

fragment morningStudioContentItemContent on Content {
  __isContent: __typename
  ...entityLink
}

fragment opinionContentItemContent on Content {
  __isContent: __typename
  ...hooksContentHelperContent
  ...entityLink
  authors {
    entityId
    ...authorAvatarAuthor
    ...authorNameAuthor
    id
  }
}

fragment photoGalleryDialogContent on Content {
  __isContent: __typename
  __typename
  ...contentShareWidgetContent
}

fragment photoGalleryWidgetContent on Content {
  __isContent: __typename
  ...photoGalleryDialogContent
}

fragment primaryContentItemContent on Content {
  __isContent: __typename
  ...entityLink
}

fragment scmpYoutubeContent on Content {
  __isContent: __typename
  urlAlias
  publishedDate
}

fragment searchContentItemContent on Content {
  __isContent: __typename
  ...entityLink
}

fragment secondaryContentItemContent on Content {
  __isContent: __typename
  ...entityLink
}

fragment sponsorTagSponsor on Sponsor {
  name
  type
  images {
    url
  }
}

fragment topicLinkTopic on Topic {
  ...entityLink
  name
}

fragment videoDurationOverlayVideo on Video {
  duration
}


Right strategies can help managers turn customer’s hidden costs into profit