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Why luxury brands Louis Vuitton, Hermès, Dior, Versace and Givenchy need to treat China’s KOLs, like Mr Bags and the Lipstick King, with care

Influencers can make or break a product, with top-tier KOLs followed by millions on social media, but marketers must beware of backlash from poor reviews

8 Sep 2020 - 10:49AM

Influencers can make or break a product, with top-tier KOLs followed by millions on social media, but marketers must beware of backlash from poor reviews

Why luxury brands Louis Vuitton, Hermès, Dior, Versace and Givenchy need to treat China’s KOLs, like Mr Bags and the Lipstick King, with care
Visiting malls, or buying online? How China is reshaping luxury shopping post-Covid-19

The luxury industry in post-coronavirus China is pinning its hopes on digital makeovers to boost flagging sales, but which brands are as smart as their customers?

5 Jul 2020 - 11:00AM

The luxury industry in post-coronavirus China is pinning its hopes on digital makeovers to boost flagging sales, but which brands are as smart as their customers?

Visiting malls, or buying online? How China is reshaping luxury shopping post-Covid-19
Gucci, Cartier, Prada, Chanel and Louis Vuitton may still dominate fashion in China – but the new ‘Made in China’ tag is winning the hearts of local millennials

Luxury consumerism in China is undergoing a huge transformation, with young consumers feeling increasingly positive towards local brands

5 Aug 2020 - 1:46PM

Luxury consumerism in China is undergoing a huge transformation, with young consumers feeling increasingly positive towards local brands

Gucci, Cartier, Prada, Chanel and Louis Vuitton may still dominate fashion in China – but the new ‘Made in China’ tag is winning the hearts of local millennials