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Jacob Cooke

Jacob Cooke

Jacob Cooke is the co-founder and CEO of WPIC Marketing + Technologies, an e-commerce and technology consultancy that drives growth for global brands in China, Japan, and Southeast Asia. From Vancouver, Jacob has lived in Beijing since 2003.
Jacob Cooke is the co-founder and CEO of WPIC Marketing + Technologies, an e-commerce and technology consultancy that drives growth for global brands in China, Japan, and Southeast Asia. From Vancouver, Jacob has lived in Beijing since 2003.
Areas of Expertise:
E-commerce and China technology
Languages Spoken:
English, Mandarin

The View | Dethroning of China’s live-streaming stars is not doomsday for the sector

The downfall of the country’s most renowned live-streaming stars has raised questions about the future of the popular sales and marketing format. However, even before the crackdown, companies had begun moving towards creating their own content or tying up with niche live-streamers.

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