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Joon Nak Choi
Joon Nak Choi is an assistant professor at the School of Business and Management and a faculty associate at the Institute for Emerging Market Studies at the Hong Kong University of Science and Technology. He previously held appointments at the Shorenstein Asia-Pacific Research Centre at Stanford University, and has also worked as a management consultant and entrepreneur. He is also the author of Global Talent: Skilled Labor as Social Capital in Korea. His ongoing research focuses on business strategy and entrepreneurship in the Asia-Pacific region.
Vaccinated people surveyed in Tokyo, New York and Shanghai report better social and psychological well-being and expect better earnings than the unvaccinated. Such findings, while far from conclusive, do add to the moral impetus to get as many people vaccinated as soon as possible.
Purchases of consumer goods were put off first by worries over the US-China trade war, and now by the Covid-19 outbreak. A study indicates that consumers are waiting to unleash their pent-up demand, and brands should be prepared to capitalise.
