Joon Nak Choi

Joon Nak Choi

Joon Nak Choi is an assistant professor at the School of Business and Management and a faculty associate at the Institute for Emerging Market Studies at the Hong Kong University of Science and Technology. He previously held appointments at the Shorenstein Asia-Pacific Research Centre at Stanford University, and has also worked as a management consultant and entrepreneur. He is also the author of Global Talent: Skilled Labor as Social Capital in Korea. His ongoing research focuses on business strategy and entrepreneurship in the Asia-Pacific region.

Latest from Joon Nak Choi

The View | Chinese consumer spending will rise again once the coronavirus crisis ends. Are businesses ready?

Purchases of consumer goods were put off first by worries over the US-China trade war, and now by the Covid-19 outbreak. A study indicates that consumers are waiting to unleash their pent-up demand, and brands should be prepared to capitalise.

26 Feb 2020 - 10:24PM

Purchases of consumer goods were put off first by worries over the US-China trade war, and now by the Covid-19 outbreak. A study indicates that consumers are waiting to unleash their pent-up demand, and brands should be prepared to capitalise.

Chinese consumer spending will rise again once the coronavirus crisis ends. Are businesses ready?
South Koreans are keeping calm, confident that not even Kim Jong-un wants mutual destruction