A woman wearing a protective face mask walks in a nearly empty shopping mall in Beijing on February 24. A recent survey of 900 consumers suggests that pent-up demand within China’s Tier-1 cities will help fuel a recovery. Photo: AFP A woman wearing a protective face mask walks in a nearly empty shopping mall in Beijing on February 24. A recent survey of 900 consumers suggests that pent-up demand within China’s Tier-1 cities will help fuel a recovery. Photo: AFP
A woman wearing a protective face mask walks in a nearly empty shopping mall in Beijing on February 24. A recent survey of 900 consumers suggests that pent-up demand within China’s Tier-1 cities will help fuel a recovery. Photo: AFP
Joon Nak Choi
Opinion

Opinion

The View by Joon Nak Choi

Chinese consumer spending will rise again once the coronavirus crisis ends. Are businesses ready?

  • Purchases of consumer goods were put off first by worries over the US-China trade war, and now by the Covid-19 outbreak
  • A study indicates that consumers are waiting to unleash their pent-up demand, and brands should be prepared to capitalise

Joon Nak Choi
Joon Nak Choi

Updated: 10:24pm, 26 Feb, 2020

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A woman wearing a protective face mask walks in a nearly empty shopping mall in Beijing on February 24. A recent survey of 900 consumers suggests that pent-up demand within China’s Tier-1 cities will help fuel a recovery. Photo: AFP A woman wearing a protective face mask walks in a nearly empty shopping mall in Beijing on February 24. A recent survey of 900 consumers suggests that pent-up demand within China’s Tier-1 cities will help fuel a recovery. Photo: AFP
A woman wearing a protective face mask walks in a nearly empty shopping mall in Beijing on February 24. A recent survey of 900 consumers suggests that pent-up demand within China’s Tier-1 cities will help fuel a recovery. Photo: AFP
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Joon Nak Choi

Joon Nak Choi

Joon Nak Choi is an assistant professor at the School of Business and Management and a faculty associate at the Institute for Emerging Market Studies at the Hong Kong University of Science and Technology. He previously held appointments at the Shorenstein Asia-Pacific Research Centre at Stanford University, and has also worked as a management consultant and entrepreneur. He is also the author of Global Talent: Skilled Labor as Social Capital in Korea. His ongoing research focuses on business strategy and entrepreneurship in the Asia-Pacific region.