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Liri Andersson
Liri Andersson is the founder of This Fluid World, a boutique business and marketing consultancy that enables Fortune 500 organisations to understand, navigate and commercially exploit the changing business and marketing environment.

Successful digitalisation critical for future of Hong Kong

The “Directing Digitalisation: 11 Guidelines for Boards and Executives” report from international business school INSEAD has been produced to support business leaders globally in their effort to digitalise. Photo: Bloomberg

Everybody is going ‘digital’, but few agree on what it really means

Digital initiatives touch primarily on the marketing, sales and business processes, while ignoring people and cultural aspects
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Management