Mark Purdy
Mark Purdy
Mark Purdy is managing director of Purdy & Associates, an independent economics and technology policy consultancy. He has published widely on the economic and business impact of next-generation technologies such as artificial intelligence and the metaverse. He is based in London.

It may seem an unlikely saviour of global trade, but the metaverse can speed up supply chains by tracking goods and digitalising custom procedures. The platform also makes it easier for global teams to collaborate, and can involve consumers earlier in the production process.

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